Case study · 2025
Building Solutions 2025
A premier building materials exhibition & seminar — organised by The Indian Institute of Architects, Assam Chapter. June 13–15, 2025, Maniram Dewan Trade Center, Guwahati.
The brief
From concept to a live experience.
We were proud to be the branding and event management partner of Building Solutions 2025. Our end-to-end delivery covered everything from conceptualising and promoting the exhibition as a brand — through traditional advertising channels and digital marketing campaigns — to creating a memorable on-ground customer experience.
Floor plans and stall layout designs, venue branding and setup, participant engagement across registration, exhibition stalls, seminars, workshops and dining — our team brought the planned vision from paper to reality.
50+
EXHIBITORS
100+
STALLS
15+
SEMINARS
10k+
ATTENDEES
- Client
- IIA — Assam Chapter
- Venue
- Maniram Dewan Trade Center
- Dates
- June 13–15, 2025
- Format
- Exhibition + Seminar
Scope of work
Strategy, branding, marketing & execution — under one roof.
- +Brand identity & logo design
- +Event website (desktop + mobile)
- +Outdoor advertising — hoardings & banners
- +Multi-platform social media campaign
- +Floor plan & individual stall layouts
- +Entrance gate & venue branding
- +Registration desk & badge system
- +Seminar stage & AV branding
- +Selfie booths & engagement zones
- +Dining experience
- +On-ground operations & hospitality
01 · Brand identity
Logo & website design.
A bold visual identity built around dark blue and red — the official event colours — translated across a responsive website at buildingsolutions2025.brandign.in and every on-ground touchpoint.
02 · Taking it outdoors
Hoardings & banners across Guwahati.
High-impact billboards positioned across the city built awareness in the weeks leading up to the event — visible by day and illuminated after dark.
03 · Going digital
Social media campaigns.
A multi-platform digital marketing campaign with static and animated posts, teaser and countdown videos, spotlight reels and partner announcements. Targeted Instagram and Facebook ads drove awareness and engagement — increasing footfall over previous years.
04 · The grand welcome
Entrance gate & wayfinding.
A larger-than-life entrance gate welcomed thousands of visitors, setting the tone for a premium experience. A dedicated layout hoarding helped guests navigate halls, stalls, the seminar hall, dining area and VIP lounge with ease.
05 · First touchpoint
Registration desk.
A branded registration zone with colour-coded badge systems for Visitors, Exhibitors and VIPs — designed for speed, recognition and a polished first impression.
06 · Learning meets design
Seminar halls & ceremonies.
Seminar spaces were thoughtfully designed with an integrated stage setup. Branded LED backdrops, dynamic lighting, AV integration and quick-turnaround seating supported ceremonies, panels and workshops for a professional audience.
07 · Event highlights
Exhibitor experiences.
Custom-designed stalls for leading brands including Haier, Schindler, Eurobond, Kutchina, Tostem, Aludecor, Somany and many more — each tailored to the brand while maintaining venue-wide consistency.
08 · Hospitality
Crafting the dining experience.
A welcoming dining space that balanced comfort, accessibility and brand aesthetics. From signage and service counters to coordinated coupon systems and seating layouts — every detail crafted for a seamless flow where attendees could relax, network and recharge.
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